The Chobani food and beverage company is launching its first-ever shelf-stable low-fat dairy milk product that will be donated to people impacted by natural disasters or food insecurity. 

The idea originated after the deadly earthquake last year in Turkey, where Chobani’s founder and CEO Hamdi Ulukaya was born. He founded Chobani in 2005 after immigrating to the US.  It produces America’s No. 1 yogurt brand, oatmilk, and dairy and non-dairy creamers.

Chobani recently donated Super Milk to residents in New Mexico facing wildfires as one example of how the product can support people in need or facing a crisis. With storms, wildfires and hunger affecting tens of millions of people each year, the need will remain and potentially even increase.