Preparing to help astronauts live and work on Mars, NASA built a system that would let them breathe the Martian air by removing its carbon dioxide. Then NASA licensed the technology, and that is how Earthly Labs of Austin, Texas, ended up helping craft breweries across the USA to produce a better tasting beer while saving money and helping to protect the environment. 

It is quite a story. And it’s not just beer – from shoes to vodka to concrete, our carbon footprints are being transformed into assets that you might not have thought of as ways to meet the Paris Agreement climate goals.