In 2009, Honduras became the only Latin American country to ban the morning after pill, threatening to jail women who took it for emergency contraception. An activist Honduran group had worked for many years to repeal the ban, with little to show for their work except vilification and abuse, before coming to visit the ad agency Ogilvy Honduras. 

The award-winning ad campaign the agency developed for Grupo Estratégico para la Pastilla Anticonceptiva de Emergencia brought international attention and finally got the government’s attention. And on March 8, 2023, the ban was officially ended.