Little Black Book Online tracks innovative advertising design, and I often read stories there that I don’t see anywhere else.

A story about an innovative initiative that Heinz, the globally known condiment brand, has introduced in Brazil caught my eye the other day.

The aim of ‘Reviews For Naturalization‘ is to help refugees in Brazil on their path to becoming naturalized citizens by encouraging customers at burger joints nationwide to leave positive reviews for immigrant staff, turning everyday feedback into recommendations for naturalization applications.