Balancing the wisdom and business of faiths may unlock trillions for conservation

Last September, a Christian charity in the UK launched a ‘bin-twinning’ campaign. People in the UK who donated toward the campaign to support waste collection projects in Haiti, Pakistan, and Uganda, received a sticker to put on their own garbage bin. It was a nice reflection of a quiet but powerful campaign that has been going on for quite a few years now, to encourage faiths to reflect on their own environmental impact and to act to protect nature.

“As Christians, we’re called to be good stewards of God’s creation; so reducing our waste footprint should be part of our response, especially as so much UK plastic ends up abroad,” said the campaign’s CEO Lorraine Kingsley. “We hope twinning their bin and seeing the Bin Twinning sticker will help people become more mindful of how much waste they generate, as they support innovative start-ups tackling the waste crisis overseas.”

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